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  • Writer's pictureKelsey

Are We Spending to Impress Others?

I am not one to shy away from sharing amazing work by others, and in her newest book, 'Know Yourself Know Your Money' Rachel Cruze asks the question, “Are we spending to impress others?”

The common phrase “Keeping up with the Joneses” is defined by Merriam-Webster as “to show that one is as good as other people by getting what they have and doing what they do.”

In middle school, all the popular kids wore Abercrombie & Fitch, and I HAD to have one. When everyone got the latest iPhone, we want to get it too. Advertising and Marketing is a multi-million dollar industry because they speak to us through emotions and comparison to convince us we need the latest and greatest item.

As I have gotten older, my mindset has shifted from buying something because others had it, to buy what I like regardless of what others think. That being said, I have fallen for a great cat t-shirt targeted ad on Instagram a time or two.

When we go to make a purchase, Rachel Cruze implores us to ask the below five (5) questions to determine if the purchase is driven by internal or external motivations.

1. If no one ever sees this purchase, do I still want it?

2. If I do not post about it on social media, do I still want it?

3. If it gets ruined, how will that affect me?

4. Do I believe I will be fulfilled after making this purchase?

5. Do I believe this thing is going to make me happy?

Next time we make a purchase, take a moment to consider "am I buying this for me, or to impress someone else?"


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